Insight
The holidays turn everyday rituals into emotional experiences. Even something as simple as a coffee becomes warmer, more indulgent, and more memorable.

Tension
Tim Hortons is part of Canadians’ daily routine, while Baileys is associated with holiday indulgence and celebration. The challenge was creating an experience that felt true to both worlds.

Idea
We reimagined the everyday Tim Hortons coffee run as an immersive holiday experience blending the comfort of Tims with the indulgence of Baileys through interactive moments, festive environments, and sensory storytelling.

My Role: Creative Director
Project Partners: Craft PR, Secret Location, North Design
Client: Tim Hortons