CAMPAIGNS
From THE TTC to THE Moon
Illuminarium isn’t just a venue, it’s a portal. To launch Illuminarium Toronto, we positioned the brand as a destination that transports you to extraordinary worlds.
Samsung brings Canada to Sochi, One Note at a Time
We led Samsung Canada’s “Bring It Home” Olympic campaign, using the Samsung Note to gather messages of support from Canadians nationwide and transform them into a powerful activation for Team Canada athletes.
Every Data Point Tells a Bigger Story
For Primer.ai’s brand launch, we overhauled everything, from logo and brand package to a bold new website and full collateral redesign.
LA Glows with Lite-Brite Wonder
I led the Los Angeles launch of Lite-Brite: Worlds of Wonder, transforming the city into a celebration of nostalgia and imagination through a vibrant activation and global campaign.
Immersive VR Sparks Action Against Illiteracy
This VR installation with Pearson, IDEO, and Secret Location immerses audiences in the global literacy crisis to inspire empathy and action.
BMO’s Interactive Fountain Wishes It Forward
BMO’s 17-foot kinetic fountain turned thousands of digital wishes into real-world impact.