Insight
The Olympics are one of the few moments where an entire country feels emotionally united. Canadians don’t just watch the Games, they rally behind the people representing them.

Tension
Most technology promises faster communication, but often strips away the emotion behind it. Samsung had an opportunity to use the Note’s pen technology to make digital communication feel personal again during one of Canada’s most emotional cultural moments.

Idea
We invited Canadians to handwrite digital messages of support to Team Canada using the Samsung Note, transforming personal notes from across the country into a connected Olympic activation that inspired athletes from the village all the way back home.

My Role: Senior Art Director
Project Partners: Cheil WorldWide
Client: Samsung Canada