We led the creative for Samsung Canada’s “Bring It Home” Olympic campaign, a celebration of Canadian athletes and the spirit of the Games. Using the Samsung Note, we invited Canadians to share personal messages of support from coast to coast. These notes were collected and brought to life in a dynamic activation, showcasing the nationwide pride fueling Team Canada. My role involved crafting a campaign that connected technology, community, and the Olympic spirit in a way that resonated deeply with Canadians.

My Role: Associate Creative Director
Project Partners: Cheil WorldWide
Client: Samsung Canada