Partnering with Pearson, IDEO, and Secret Location, we developed a groundbreaking VR installation that brings the global challenge of illiteracy to life. Featuring custom face masks tailored to each viewer’s journey, the experience traveled worldwide, deepening empathy and encouraging action through initiatives like Project Literacy, driving a global movement for change.

My Role: Lead Art Director (VR Experience, Installation & Website)
Project Partners: IDEO, DDB, Secret Location
Client: Pearson