Insight
Fans don’t just follow Shawn Mendes. They emotionally invest in the person behind the music.

Tension
In a world of curated celebrity content, genuine artist access has become rare and more valuable than ever.

The Idea
“This Is Shawn” transformed Shawn Mendes’ creative process into an immersive fan journey, giving Verizon customers unprecedented access to the inspiration, production, and performance behind the music.

My Role: ACD & Creative Lead
Project Partners: Thinkingbox, Momentum
Client: Shawn Mendes & Verizon