In collaboration with Pinterest and Thinkingbox, we launched the BMW 4 Series with an innovative 360° experience directly within Pinterest’s in-app browser. Users could explore interactive hotspots inside the vehicle, revealing design details and performance features that define the 4 Series’ signature blend of sportiness, luxury, and agility. The activation delivered a premium, hands-on digital experience that brought BMW’s craftsmanship to life for a global audience.

My Role: Creative Director, Lead Art Director
Project Partners: Pinterest, Thinkingbox
Client: BMW