In collaboration with Thinkingbox and Wunderman Thompson, we developed Figr’s Budtender AR app for the Lift Expo, a first-of-its-kind augmented reality experience that scans product packaging to reveal a detailed 3D model of each cannabis strain. Users can explore botanical profiles, terpene details, and plant origins, offering an engaging way to connect with the product from seed to sale.

My Role: ACD, Lead Art Director
Project Partners: Thinkingbox, Wunderman Thompson
Client: FIGR Cannabis