PRIMER AI
BUILDING THE PRIMER.AI BRAND
Over the span of two years, I collaborated with the Primer.ai team on a comprehensive overhaul of their website, marketing assets, and rebranding efforts. Central to this project was the creation of an informed and intelligent site design befitting a world-class A.I. company. Our aim was to encapsulate Primer's pioneering work in Natural Language Processing and Artificial Intelligence, particularly their mission to automate text-based information analysis.
As Primer expanded from National Security to commercial sectors, we collaborated with Thinkingbox to revamp their digital presence. Through strategic research and design, we crafted a confident, authoritative website highlighting Primer's expertise in processing global information. Our UX design encouraged deeper engagement, accommodating future expansions and inviting users to explore Primer's insightful experiences.
My Role: Creative Director
Project Partners: Thinkingbox
Client: Primer.ai
LOGO DESIGN & BRAND DEVELOPMENT
For about two years, I help work on building the Illuminarium brand and helped launch the Toronto venue and supported others across North America. I collaborated with teams across multiple locations to ensure brand consistency and supported marketing efforts with campaigns and tactics like UG
WEBSITE DESIGN UI & UX
For about two years, I help work on building the Illuminarium brand and helped launch the Toronto venue and supported others across North America. I collaborated with teams across multiple locations to ensure brand consistency and supported marketing efforts with campaigns and tactics like UG
PAID AD CAMPAIGNS
For about two years, I help work on building the Illuminarium brand and helped launch the Toronto venue and supported others across North America. I collaborated with teams across multiple locations to ensure brand consistency and supported marketing efforts with campaigns and tactics like UG
MARKETING COLLATERAL
For about two years, I help work on building the Illuminarium brand and helped launch the Toronto venue and supported others across North America. I collaborated with teams across multiple locations to ensure brand consistency and supported marketing efforts with campaigns and tactics like UG
INTERACTIVE AI DRIVEN WEB TOOLS
For about two years, I help work on building the Illuminarium brand and helped launch the Toronto venue and supported others across North America. I collaborated with teams across multiple locations to ensure brand consistency and supported marketing efforts with campaigns and tactics like UG
