Bringing the Italian lifestyle to American audiences, we introduced Danzante Wines with a content strategy inspired by dolce far niente, or “the joy of doing nothing.” Through evocative imagery and storytelling, we positioned Danzante as the perfect pairing for life’s unhurried moments, inviting consumers to slow down, savor, and sip.

My Role: Creative Director, Lead Art Director
Project Partners: Thinkingbox
Client: Danzante