Insight
In food culture, people eat with their eyes first but on social, perfection alone no longer drives attention. The content that performs feels fast, craveable, and culturally in the moment.

Tension
Steakhouses traditionally rely on slow, expensive hero production, but modern social demands a constant stream of content that feels both premium and native to the platform.

Idea
We built a scalable content system for Chop Steakhouse using a blend of practical production and AI driven workflows allowing us to rapidly create high volume social content that balanced elevated brand visuals with authentic, platform native storytelling.

My Role: Creative Director
Project Partners: Antisocial
Client: Chop Steakhouse