HipHopEvolution.com

A Day In Big Data

The Idea

Hip-Hop Evolution traces hip-hop from its humble beginnings to modern day mania. Comprised of two major parts, a documentary series on HBO and a content website and custom trailer experience that traces the lineage from modern-day moguls oh hip-hop to the pioneers of yesteryear.

Explainer Video

The Website

The Hip Hop Evolution Community Hub that is driven by both an editorial team and the community to find the latest and great in the Hip-Hop world as it comes. The site was designed to be fully responsive and for any platform and designed to keep readers flowing from one article to the next with a unique endless content stream. The website was designed to enhance the HBO documentary and live on past it to create a community around everything that is Hip-Hop from the past, the current and the future.

Visit the Website
desktop
mobile
Concept Art

Designing the Website

The website houses information of the series as well as daily content from writers across North America posting new relevant Hip-Hop content as the web series is published and beyond.

I worked with a talanted team of illustrators, motionographer, designers and developers to create a stylish and mobile first infinate content site that will cultivate a community around the HBO series.

Design in the browser
Design in the browser
Design in the browser
Design in the browser
Design in the browser
Design in the browser
Design in the browser
Design in the browser
Design in the browser
Design in the browser
Design in the browser

Concept Art & MOODBOARDS

Some conecpt work and moodboards, exploring different angles for the brand image as well as illustration styles.

Concept Art Concept Art Concept Art Concept Art

My Role

  • Ideation
  • Art Direction
  • Project Managment

Employer

The Secret Location

Parnter

Partner